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Virtual Worlds Spring 2007
More than 600 professionals from 19
countries participated in the sellout Virtual Worlds 2007 Spring
conference in New York on March 28-29, 2007.
MP3 recordings of the Virtual Worlds 2007
Spring show are now available.
Virtual Worlds
2007
is the leading event for Fortune 500 businesses seeking to
understand and maximize marketing and business strategies within
virtual worlds.
VW2007 gave you an inside look at the
Virtual Worlds activities of MTV, Disney, AOL, Pontiac, Nickelodeon, Leo Burnett,
Sundance Channel, GSD&M, IBM and other major brands.
In addition
you'll gain exclusive insight into a variety of Virtual Worlds
platforms including Second Life, There.com, Multiverse, Forterra
Systems, Whyville, ProtonMedia, Entropia Universe, Habbo, Areae and more.
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Virtual Worlds
Fall - Oct 10-11, 2007
Virtual Worlds
Fall Conference and Expo takes place
October 10-11, 2007 at the San Jose Convention Center.
With 5 conference tracks
Virtual Worlds Fall is the meeting place for
companies seeking to maximize business and operational strategies
within virtual worlds. |
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Virtual Worlds Spring 2007 Featured Speakers:
John P. Anderton Ph.D., M.P.A., Acting Assoc. Dir. for Com.
Science,
Centers for Disease Control and Prevention
(CDC)
John Bates, Evangelist,
Entropia Universe
Christopher Barry, VP, Digital Media and Bus.
Strategy, Sundance Channel
Betsy Book, Director of Product Management,
Makena Technologies
Matt Bostwick,
SVP, Franchise Development, MTV Music Group
Justin Bovington, CEO, Rivers Run Red
Corey Bridges, Co-founder,
Executive Producer, & Marketing Director,
The Multiverse Network
Chris
Collins, Business Analyst, Linden Lab
John Donham, VP Production, Areae Inc.
Jeska Dzwigalski, Community Developer,
Linden Lab
Erin Edgerton, E-Health Marketing Division,
National Center for Health
Marketing, Centers for Disease Control and Prevention
Robert
Gehorsam, President, Forterra Systems Inc.
Rick Giolito, President, Trilogy Studios
Joel Greenberg, Sr. Planner, GSD&M
Paul Hemp, Senior Editor, Harvard Business Review
Roger Holzberg, Vice President - Creative Director /
Walt Disney Parks
and, Resorts Online
Teemu Huuhtanen, President, N.A. & EVP Bus.
Dev., Sulake Corp. Ltd.
Ben James, Communications Strategy Director,
Rivers Run Red
Joe Laszlo, Analyst,
Jupiterkagan
Paul Ledak, VP of Development, Digital Convergence,
IBM
Adrienne Meisels, Former VP New Business
Ventures, AOL
Joe Miller, Vice President, Platform &
Technology Development, Linden Lab
Randal Moss, Manager of Futuring and Innovation Center, American
Cancer Society
Tor Myhren, Exec. VP, Exec. Creative Director, Leo Burnett Detroit
Jerry Paffendorf,
Resident Futurist, Electric Sheep
Company
Colin J.
Parris, Ph.D., VP, Digital Convergence, IBM Research
Adam Pasick, Second Life Bureau Chief, Reuters
Steve
Prentice, Distinguished Analyst & Chief of Research, Gartner
Ren Reynolds,
TerraNova
Philip Rosedale Founder and CEO,
Linden Lab
Catherine Smith, Director of Marketing,
Linden
Lab
Reuben Steiger, CEO,
Millions of Us
Jason Stoddard, Managing Partner, Interactive,
Centric
Daniel Terdiman,
Senior Writer, CNET News.com
Sibley Verbeck, CEO,
The Electric Sheep Company
Greg Verdino, VP/Director of Emerging Channels,
DIGITAS
Mark Wallace, Journalist,
3pointD.com
Michael Wilson, CEO,
Makena Technologies
Linda Zimmer,
President & CEO, MarCom:interactive
You'll learn all this
and more:
What
are popular Virtual World activities and destinations
Understand Consumer
behavior patterns inside virtual worlds
Learn from fellow
marketers, brands and agencies
Hear exclusive case studies from
major corporations
How to create a successful strategy
Measure real-world results and
campaign metrics
Tech and design issues and how to
leverage assets
IP issues as they pertain to
established brands
What are your ecommerce options
Design secrets from innovative
virtual world startups
VW Roadmap - where are virtual
worlds technologies heading next
How to go big - or go small.
Tie your
virtual presence into the real world
Secrets on working with the right
developer/agency
Standalone immersive corporate worlds vs Second Life
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Silver Sponsors
Bronze Sponsor
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Companies considering the following VW
applications should attend:
Branding, entertainment, interactive
television, social networking, promotion, education, ecommerce,
employee collaboration, test-marketing, content generation, training,
recruiting and new product development
Who's Investing
in Virtual Worlds? Toyota, MTV, IBM, Leo Burnett
Worldwide, General Motors, Warner Bros. Records, Dell, Adidas,
Starwood, United Nations, Reuters, Major League Baseball, and more.
To read more about
who's investing subscribe to Virtual Worlds Weekly. |
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Media Partners
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VW Spring 2007 Keynotes:
 Jeffrey
B. Yapp, Executive VP,
MTV Networks |
 Colin J. Parris, Ph.D., VP, Digital Convergence,
IBM Research |
 Steve
Youngwood, Executive VP, Digital Media,
Nickelodeon |
 Matt
Bostwick,
SVP, Franchise Development
MTV Music Group |
Who Should Attend:
CEOs, CMOs, CIOs, Marketing Execs, Brand Managers, Ad
Execs, Media Directors, Buyers, Planners, Product Managers,
Solution Providers and Creative Directors.
Lead Sponsor
Gold Sponsor
Sponsors
Wire Service Sponsor
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