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As the VP/Creative Director at WDPRO creative responsibilities include developing new initiatives that merge dimensional attractions with at-home experiences, designing and directing media production and immersive experiential projects, and leading the overall creative direction for the world-wide Disney Parks and Resorts online initiatives. Some recent projects include Virtual Magic Kingdom (over 2 million teens/tweens in the world - now being used as a direct CRM channel to speak to that targeted segment), Buzz Lightyear online, Expedition Everest Yeti Vision (an immersive webisodic adventure that promotes the ride), as well as DisneyDestinations.com, Disneyland.com, DisneyWorld.com and DisneyCruiseLine.com

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