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Peter Marx is the Managing Partner for Analog Protocol, a consultancy which specializes in developing online virtual worlds for MTV Networks and other media companies. As the former Chief Technology Officer (CTO) for Vivendi-Universal Games and former Vice President of Emerging Technologies at Universal Studios and Vivendi-Universal, Marx has an extensive background in developing digital technologies and digital consumer entertainment products. Marx has contributed to many commercial projects, including EA's Madden Football (98, 99), NASCAR, Disney's Daily Blast, Johnny Mnemonic, NCAA College Hoops, and many others. Other notable projects he has worked on include "I Am Your Child" with Tom Hanks, Quicktime (Apple Computer), MTV's virtual worlds, and numerous medical imaging systems. He is an Adjunct Professor for the Peter Stark Producing Program at USC School of Cinematic Arts and teaches digital media and entertainment at the graduate level.

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