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Paul Hemp is a senior editor at Harvard Business Review, where he edits and writes articles on a variety of topics. He is the author of The Avatar as Consumer (HBR February 2006), Avatar-Based Marketing (HBR June 2006), and Are You Ready for E-tailing 2.0? (HBR October 2006). He has written for The Wall Street Journal, The New York Times, and The Boston Globe and has appeared as a commentator on CNN, CNBC, and the BBC. He is a graduate of Whitman College and Harvard Law School.

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