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Paco has 25 years experience in software R&D: network applications, UI design, computational linguistics, and engineering management. He holds a BS in Math Sciences and MS in Computer Science from Stanford, and worked at NASA/Ames, Bell Labs, Motorola, but has focused on technology startups for several years. Among those, Paco co-founded FringeWare in 1992, one of the earliest ecommerce firms. He's written for several periodicals, including Wired, O'Reilly Network, bOING-bOING, Mondo 2000. Paco co-authored the JFRED open source project, pioneering conversational characters for ecommerce. He also co-authored OpenSIMS and is a contributor on other open source projects.

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Virtual Worlds Conference, Virtual Worlds 2007, VW07 and Virtual Worlds Management are trademarks of Show Initiative.