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Michael Solomon is Professor of Marketing and Director of the Institute for Lifestyle Research at Saint Josephs University in Philadelphia. He is also Managing Director of Mind/Share, Inc., a consulting firm specializing in online consumer research for clients such as eBay, DuPont, Black & Decker, The Gap, Visa, VF Corp., Timberland, and Calvin Klein. Michael is the author of several leading textbooks, including Consumer Behavior: Buying, Having, and Being, which is the most widely-used book on the subject in the world. He is currently working on several projects related to consumer behavior in virtual environments.

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