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Joel Greenberg is the Vice President of Marketing Innovation at the Electric Sheep Company. He is building an ad network for Virtual Worlds, beginning with Second Life. By understanding the "spacial" metaphor of Virtual Worlds versus the "page" metaphor of the Web from a cultural point of view, he and his colleagues are defining new ad forms, metrics, and proposed standards. Formerly of GSD&M and Human Code, he has over 20 years experience in non-traditional media, from simulations to games, from development to research to marketing.

He's a frequent speaker on Marketing and Virtual Worlds. He sits on the advisory board of conferences such as SXSW Interactive and Chaos: New Agendas in Advertising. Joel comments on Virtual Worlds and marketing on his Tuple vs. Kipple blog  http://blogs.electricsheepcompany.com/joel. 

 

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