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Darius Kazemi is President of Orbus Gameworks, a startup that's building data metrics tools to help developers keep track of what denizens are up to in their virtual worlds. Before Orbus, Darius was a gameplay metrics specialist at Turbine Inc for MMORPGs including Dungeons & Dragons Online and Lord of the Rings Online. He is also a technology officer for the IGDA Education SIG, a committee member for the Boston Postmortem, and spends a good deal of his free time giving advice on how to break into the game industry.

Darius believes that the interaction design of a virtual world has a massive influence on the behavior of its population. As most virtual worlds are positioned as "a world for X, Y, and Z," developers need to make sure that their worlds stay on-target, while not limiting user freedom beyond the limits that were made clear when they signed up. Close study of qualitative and quantitative data about user action during the early stages of a world's growth can help developers create a focused experience that meets those initial goals.

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