Companies are now using virtual worlds to strengthen their
communication with customers, business partners and internally with
employees. This track focuses on best practices for large scale
enterprises interested in adopting virtual worlds platforms. Issues to
be addressed include the value proposition virtual worlds offer and
the business process required to effectively implement virtual worlds
within the enterprise.
Wednesday,
October 10, 2007
Wednesday, 11:00am - 12:00pm
Virtual Worlds: The BEST platforms for
Enterprise Value
An Examination of Virtual World Platforms From the Enterprise
Perspective.
The number of virtual worlds platforms are proliferating
from publicly operated virtual worlds to private world engines.
Where does an enterprise start when evaluating a platform based
on BEST: Business, Economic Value, Social Interaction and
Technology? This detailed session will review the leading
platforms for enterprise use, talk about the real business value
being realized in virtual worlds today and have a look into the
future of virtual worlds fit for business.
-
Sandy Kearney, IBM
Global Director, IBM 3D Internet and Virtual Business
Wednesday, 1:00pm - 2:00pm
Virtual Worlds and Public Policy Workshop
This workshop, facilitated by Ren Reynolds founder of the
Virtual Policy Network think tank, will encourage all
participants to engage in a lively discussion about the public
policy implications of virtual worlds. Focusing on the US but
mindful of the global nature of many virtual worlds people are
encouraged to come armed with opinions about what laws and
regulations could and should impact virtual worlds and what
stance various government agencies, governments and regulatory
bodies should have on such issues. Hot topics might include:
taxation on virtual goods, property rights, protection of
minors, privacy, free speech, promotion of creative industries,
education and sustainability.
-
Ren Reynolds,
found Virtual Policy Network
Wednesday, 2:30pm - 3:30pm
Business Process Management
How do you manage a virtual worlds presence for a large
organization. What processes need to be put in place for a
public virtual worlds effort such as Second Life vs a private
dedicated virtual world? What variables need to be considered
depending on the applications and goals expected?
-
Ian Hughes,
Metaverse Evangelist, IBM
-
John Jainschigg, Director, Online
Technology and New Business, CMP Technology, LLC
Wednesday, 4:00pm - 5:00pm
Applications that Work
What applications work for large scale enterprises. This
panel discussion will look at multiple applications, using
actual use-cases as examples. What are the goals and
objectives? Who are the participants: customers, partners or
internal to the organization? It is channel communication or
executive briefings to the public or manager training or is it
employee collaboration. what applications work and under what
circumstances?
-
Greg
Nuyens, CEO, Qwaq
-
Ron Burns, President, ProtonMedia
-
Robert Gehorsam, President, Forterra Systems
-
Steve Metzger, CEO, VT&T
-
Linda Ban, Client and Program Strategy
Executive, 3DInternet and Digital Convergence,
IBM Research
Wednesday, 5:15pm - 6:00pm
Fireside
Chat in the Attendee Lounge
in the Expo Hall.
-
Paul Yanover, Executive Vice President &
Managing Director, Disney Online
Thursday, October
11, 2007
Thursday, 11:00am - 12:00pm
The Future of e-Learning
The Future of E-Learning -As the adoption of Web 2.0 and Web
3D technologies accelerates, they will be packaged and
configured to provide increased utility and value. For instance,
its already evident that the intersection of Virtual Social
Worlds and User-Generated Media is transforming E-learning. This
panel will discuss the path for integrating Web 2.0 and Web 3D
media to fundamentally transform enterprise collaboration,
informal learning, and knowledge democratization, which drives
organic growth within the enterprise. "Webvolution" is breaking
down the organizational and informational silos and structured
training is giving way to nimble organizations that morph in
real-time to address new challenges and capitalize on fresh
opportunities. Join in the discussion with our panel to further
investigate how the intersection of Web 2.0 and Web 3D
technologies create informal learning networks and transform
organizations so they consistently bring to the table the power
of their greatest minds.
-
Ron Burns, President, ProtonMedia
-
Nevin Fouts, Associate Dean for Information Technology, Duke
Universitys
Fuqua School of Business
-
Tony ODriscoll, Professor of the Practice
in the College of Management,
North Carolina State University
Thursday, 1:30pm - 2:30pm
Best Practices for Employees in Virtual
Worlds
With companies issuing avatars to large groups of employees
what are the best practices required to create a smooth
operating environment for those individuals. What standard
operating procedures should be implemented to create the best
experience a company projects when sending employees into public
virtual worlds?
-
Bob Ketner, Creative Director, Studio SFO
- Adrienne Haik, Metaversatility, Inc.
Thursday, 3:00pm - 4:00pm
Case Study: Creating a User
Community in Second Life
At Intel Software Network, Intel's web-based gateway to a broad
range of content, resources and services for software
developers, we have been moving to embrace innovative
technologies and platforms in order to reach out to a new
generation of software developers and IT professionals. Many of
these technologies fall under the rather over-used descriptor of
Web 2.0 and include blogs, podcasts, wikis etc. Beyond an
adoption of these forms, there has been a readiness to
experiment and commit to a new openness moving our sites from
those that essentially served as repositories for content to
sites that serve as community bases for developers. With the
recent founding of the Intel Software network Zone, we have
extended our communities into the virtual world of Second Life.
This talk will describe how Intel made this move, how it
overcame internal and external obstacles as well as a discussion
of the successes (and failures) in this new environment.
-
Paul Steinberg, Intel Software Network,
Intel Software Solutions Group
Thursday, 4:30pm - 5:30pm
Navigating China: China Recreation
District Discusses the China Government's New Virtual Worlds
Infrastructure Plans
China government is preparing to establish infrastructure
for virtual worlds. By offering this infrastructure, China
Recreation District (CRD), a joint government-private
partnership, is establishing an easier ground for all of the
possible virtual world entities to come to China. One goal is
the means of Chinas national infrastructure approach for
re-creating China to cover business operation for both of
virtual and real world. CRD is in charge of creating
infrastructure for both of the virtual and real China nation to
be. This is a new national approach. We will like to invite all
of companies interested in virtual worlds in China to join this
infrastructure. In the presentation, CRD will explain the
policy, how to build a national virtual infrastructure, how to
integrate industries/enterprises by virtual+real world
infrastructure, status of the project and existing plan and
partners.
more details.
-
Chi Tai Robert Lai, Chief Scientist,
Beijing China Recreation District
