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IBM VP OF DIGITAL
CONVERGENCE COLIN J PARRIS TO
KEYNOTE VIRTUAL WORLD CONFERENCE
IBM Executive to
Detail Virtual Worlds Strategies for Business
NEW YORK, New York - February 28, 2007
- Virtual Worlds Management announced today that Colin J. Parris,
Ph.D., VP, Digital Convergence, IBM Research will deliver
a keynote address at the Virtual Worlds Conference taking place in
New York on March 28-29, 2007. The Virtual Worlds Conference -
www.VirtualWorlds2007.com - is the leading event for
Fortune 500 executives seeking to understand and maximize marketing,
entertainment, and business strategies within virtual worlds.
"Late last year IBM announced that
they would form a new business unit to explore the application of
virtual worlds to business,” said Christopher V. Sherman, Virtual
Worlds Conference Executive Director. "We are pleased to welcome Dr.
Parris’ keynote and look forward to his insight in how virtual worlds
will bring about a revolution in business, science, healthcare and
education."
Colin will discuss how IBM has been
experimenting in virtual worlds for business in three key areas:
virtual commerce and work with clients to apply virtual world to
business problems; driving new kinds of collaboration and education;
and experimentation with clients and a broad community of partners on
building out an open and immersive 3-D Internet.
Virtual Worlds Conference takes place
March 28 - 29, 2007 at the Museum of Jewish Heritage in New York City.
Online registration is open and attendees can save $200 by taking
advantage of the online registration - only $795 - until March 23,
2007. Registration information and conference details are available on
to
http://www.VirtualWorlds2007.com
Featured sessions include:
- Platforms and Technologies
- Defining your Strategy, What does ROI mean to you?
- Case Study - Sundance Film Channel
- Virtual World Consumer Behaviors and The Evolution of Social
Networking - How to Plan for it
- Centers for Disease Control (CDC) in Whyville and Second Life
- A Virtual Worlds Road Map - where is it all going?
- Integrated Marketing - Merging Virtual Activities with Real World
Activities
- Virtual Worlds as Interactive Television
- Pontiac Second Life Case Study
- Virtual World Applications That Work
Virtual Worlds Conference 2007 is
sponsored by Electric Sheep Company, Linden Lab, Makena Technologies,
ProtonMedia, Forterra Systems, Metaversatility and Business Wire.
About Virtual Worlds Management
Virtual Worlds 2007 is produced by
Virtual Worlds Management, a division of Show Initiative, LLC
(formerly The Game Initiative), a leading producer of focused
tech-media conferences. In 2006 Show Initiative sold its portfolio of
10 game industry events, including the massively multiplayer online
game (MMOG) focused Austin Game Conference to CMP Technology. Show
Initiative launched its Virtual Worlds Management division in November
2006 to focus on the emerging market of Virtual Worlds. Virtual Worlds
Management, Virtual Worlds 2007 and Virtual Worlds Conference are
trademarks of Show Initiative. More information about Show Initiative
can be found at
http://www.ShowInitiative.com.
Contact:
Tim Williams
Sales and Marketing Director
tim@showinitiative.com
512-289-8687 |
